Social Engagement: Twitter – Useful PR Tool or Total Waste of Time?

Social Engagement: Twitter – Useful PR Tool or Total Waste of Time?

Posted by on Jan 20, 2012 in Social Approach, White Hat PR | 0 comments

It’s fair to wonder about a communications tool that seems designed to refer to its users as “twits.”...

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Social Engagement: When Discretion is the Better Part of Valor

Social Engagement: When Discretion is the Better Part of Valor

Posted by on Dec 1, 2011 in Social Approach, White Hat PR | 0 comments

That snarky tweet about your company is right there — in the public view and oh-so-tempting to respond to with an @reply. But hold...

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Thanks for the Unfollow: A Twitter Reality Check

Thanks for the Unfollow: A Twitter Reality Check

Posted by on Oct 11, 2011 in Social Approach, White Hat PR | 0 comments

I did something very unsocial this morning — I unfollowed nearly a hundred people on Twitter. It felt good, and not in a spiteful...

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Social PR: Is Twitter the Wire Service and Media Outlet of the Future?

Posted by on Sep 12, 2011 in Social Approach, White Hat PR | 2 comments

GigaOm had a great story last week about Twitter as a media entity, ending with the suggestion that the new media giant could be “the...

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Fear and Loathing in Social Media

Posted by on Aug 12, 2011 in Social Approach, White Hat PR | 0 comments

Shooting the messenger is apparently an eternal impulse, most recently succumbed to by the British Prime Minister David Cameron — who...

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