Tech PR: Psst, Tell Burson — Lying Damages Your Reputation

Posted by on May 11, 2011 in Blog, Tech PR | 0 comments

USA Today this week carried a remarkably kind article on one of those stories that, to many, makes the word “PR” synonymous...

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Telecom PR: Secrets of Great, Fast Tech Writing

Posted by on Feb 24, 2011 in Blog, PR Writing, Tech PR, Telecom PR | 0 comments

On any given day we’re contacted by clients who need immediate turnaround on a tech blog, article, brochure or video script. Might...

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Telecom PR: Verizon’s Social Media and Public Relations — We Hear Ya!

Posted by on Nov 11, 2010 in Blog, Social Public Relations, Telecom PR | 2 comments

Fortune’s cover story on the coming Verizon iPhone, “The Dream Phone,” is as good as it gets in PR: a love song to CEO...

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Pac-West: Keeping it Simple for Customers

Posted by on Sep 20, 2010 in Blog, Driving PR Performance, PR Writing | 0 comments

Leonardo da Vinci wrote, “Simplicity is the ultimate sophistication.” As a leading “carrier’s carrier,”...

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Tech PR: The Value of Simplicity

Posted by on Sep 13, 2010 in Blog, Driving PR Performance | 0 comments

Recently I stumbled across one of those craft shows my wife loves and I detest. I could paint rocks and sell them for $5 each to the...

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