“No One Will See This,” But Break the Mold, Shatter the Image Anyway
In tech PR, blogging for business — or any aspect of communications — there are certain things “one just doesn’t...
Read MoreTech PR: The Vanishing Editorial Calendar
Every year, tech PR departments and their agencies begin the rite of reviewing editorial calendars for the coming months’ story...
Read MoreWinning: The Best Yardstick for PR Measurement
My last exposure to math was the final question in a high school physics exam: “If a dog is sitting at the bottom of a six-foot...
Read MoreBlog Commenting — Worth It?
Yesterday a colleague called, all aglow that he’d placed a “major blog comment” on a national news article for one of his...
Read MoreThe Content Factory: Social Media, Assembly Line-Style
Something there is that doesn’t love a factory. It’s not just the grimy smokestacks, heat or the piercing ring of steel on...
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