Business Smarts
BSS – Billing Support Systems.
Crawford’s BSS experience spans 10 years with clients including AMS, Geneva Technologies and Convergys. More than just billing, BSS has evolved to become a window into behaviors that rule purchasing decisions, integrating with customer profile data and enterprise product catalogs to improve up-selling ratios. Crawford works with the BSS market leaders.
CRM – Customer Relationship Management.
Crawford is helping our clients make “relationship” the operative word in CRM, promoting solutions that optimize the lifetime value of customers by delivering a superior experience across all touch points. What’s hot: voice recognition that personalizes interactions in a meaningful way, and advanced authentication tools securing each transaction for the customer.
Financial PR.
Crawford can handle financial PR needs ranging from IPOs, venture finance and acquisitions to the challenges of the current marketplace. We know the financial services sector, too, specializing in e-commerce. Financial services clients: 1eEurope and Royal Bank of Scotland’s WorldPay, the premiere provider of secure, multi-currency e-commerce transaction support in 115 countries.
OSS – Operational Support Systems.
Crawford cut its OSS teeth with Call Technologies and Eftia, and went on to provide end-to-end PR services for Cramer – managing every program element from strategy to byline placements, awards, interviews, and editorial services including press releases, case studies, marketing collateral, white papers and executive keynotes. No other PR agency knows OSS like we do.
Policy.
Driving policy through hard-hitting media coverage is a signature strength. Crawford was among the first to help open the U.S. local and long distance markets to competition. With market consolidation, we fought for and won rules protecting consumers’ right to choice. We stopped giant phone monopolies when they tried to crush competitors with exorbitant wholesale rate hikes. In a policy fight, hire the PR pit bulls.
Web 2.0.
Welcome to our world. Crawford has been immersed in the Internet since 1982 – 10 years before there was a World Wide Web. While some dismiss Web 2.0 as a fad and others foretell the end of media as we know it, Crawford sees a vast renaissance and limitless PR opportunities for our clients spanning online press, blogs and forums. Experience has made us pragmatists. We target influential blogs, not blabs or brags.
Wireline.
Crawford understands the networks and technologies behind today’s most exciting voice, Internet and content offerings. We’ve helped new and established players expand their market position from the early years of competition through to today’s venues: metro fiber rings, CATV facilities and 10 Mbps Ethernet over copper.
Wireless.
Crawford’s mobile experience runs deep and wide. We helped debut the first mobile video devices, got PCS services off the ground, and set the stage for today’s proliferation of mobile data applications by putting broadband wireless on the map for bandwidth-intensive wireless backhaul needs.